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Advertising Aractioners Council of Nigeria

The Advertising Practitioners Council of Nigeria (APCON) was established by the Advertising Practitioners Act No. 55 of 1988, as amended by Act No. 93 of 1992 and Act No. 116 of 1993 (now Advertising Practitioners Registration Act Cap A7 of 2004).

The adoption of a broad national mass communication policy by the National Council of Ministers in January 1988 was a milestone in the establishment of the Advertising Practitioners Council of Nigeria (APCON). The various discussions that followed the adoption of the national mass communication policy articulated the relevance and the leadership role of advertising to the nation’s social, political and economic development as well as the need for official recognition and regulation of the practice.

Professional Diploma / Courses

Only candidates who possess a Degree or Higher National Diploma in any discipline are eligible to enroll in the programme. All candidates are to enroll initially in the part one and progress to parts two and three subsequently.

Candidates whose Degree/HND is in Advertising, Mass Communications, Marketing or Graphics Arts will be exempted from courses they have passed in their Degree/HND programmes on presentation of valid academic transcripts.

Successful completion of the 3 Parts of the examinations qualifies a candidate for the APCON Professional Diploma in Advertising, for registration as Associate Member of the Advertising Profession and to lawfully practice advertising in Nigeria.

Structure of the Programme

Part I

PDA 101

Introduction to Mass Communication

PDA 102

Principles of Marketing

PDA 103

Principles of Advertising

PDA 104

Principles of Public Relations

PDA 105

Advertising Law and Ethics

Part II

PDA 201

Consumer Behaviour

PDA 202

Advertising Copy, Layout, and Production Techniques

PDA 203


PDA 204

Research Methodology

PDA 205

Quantitative Analysis

Part III

PDA 301

Advertising Agency Management & Organisation

PDA 302

Campaign Planning & Execution

PDA 303

Media Management

PDA 304

Integrated Marketing Communication

PDA 305



26 Ajose Adeogun, Behind Peace Motor Park Utako District
City: abuja
State: Abuja

Contact Data:

Phone: +2348033152397

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